Marco Hafid Lopez
- cv
Seed To Sprout
Multiple locations, NJ - 2013 to Present
POSITION: Branding Director
Tasked with developing and executing the brand aesthetic and language, retail environment, culture and all things creative at Seed To Sprout, an organic & vegan eatery on the NJ shore. Create sales based marketing initiatives, develop collateral and deliverables that promote services and articulate the company's core principles of providing its customers with real, good food. Work with other designers and agencies to create successful content and campaigns.
Viva International Group
Branchburg, NJ - 2012 to 2013
POSITION: Senior Brand Communication Designer
Created sales focused branding material for Guess, Harley-Davidson, Gant, Skechers and other house-managed brands. Redesigned the company's logo and corporate identity, which would soon be purchased by Italian based company, Marcolin, a leader in the eyewear industry.
Black Market Caviar
Chicago, IL - 2007 to 2012
POSITION: Brand Designer
Responsible for developing the company's disruptive positioning within the city's fashion retail landscape as a clash between urban streetwear & traditional luxury. Created risque, thought provoking marketing strategies and developed sponsor relationships with companies like Absolut Vodka, Mercedes-Benz, and CS Magazine. Coordinated night-life & social shopping events that engaged Chicago's "Tastemakers" and helped advance Chicago's emergence as a fashion center.