Currently, I lead the creative department at Jool Baby Products. As part of this dynamic and fast growing company, I have been a critical part of bringing many products to market that provide practical, everyday solutions for babies and toddlers. My primary responsibility is to keep our team of incredible designers ready and motivated to deliver a number of projects like brand building, product packaging, e-commerce assets, marketing initiatives, social media campaigns, trade show assets and so much more.

HISTORY

I studied Fine Art at Pratt Institute in New York and was introduced to the fashion industry through my love for screen printing. For years I developed prints and samples for designers such as Ralph Lauren, Diane von Furstenberg and many others. I began designing logos in 2005 and by 2007 I was developing product lines and branding initiatives for Target, Kmart and other value retailers. I began brand consulting in 2010 and specialized in developing corporate identity and strategy initiatives for startups and small companies. In 2012 I became Senior Brand Communication Designer at Viva Group International, at the time the 4th largest eyewear company in the world, where I created branding material for Guess, Harley-Davidson, Gant, Skechers and others. While at Viva Group I was tasked with redesigning the company's logo and corporate identity, which would soon be purchased by Italian based company, Marcolin, a leader in the eyewear industry. In 2013 I became Creative Director for Seed to Sprout, a restaurant group with several locations on the NJ shore, in order to develop and grow their brand of organic and vegan food. In 2022 I joined Jool Baby and have helped grow the company from an online business to the shelves of your local Walmart, Target and other retailers.